Maybelline has launched a new line of lipsticks called Color Whisper for Spring 2013.
They are quite similar to Revlon's Lip Butters.
They are described as pure color pigments suspended in a gel with no heavy waxes for see-through color with a touch of shine.
I happened to run into the display at my Target with most of the 20 shades bought up already.
The only one I found that was unmolested was Pink Possibilities.
Maybelline Color Whisper in Pink Possibilities.